假期去到一个东南亚国度

During a holiday trip to Southeast Asia,

你可能会发现我方和当地东说念主真的有许多共同话题

You might find yourself bonding with locals over shared pop culture obsessions:

看过《雄狮少年》《熊出没》等国产动画

Watching I Am What I Am or Boonie Bears,

约了和一又友来一盘《王者荣耀》

Battling in Honor of Kings,

在追差未几的 "霸总" 网文

Binge-reading "domineering CEO" web novels,

刚刷过新生系列的握马短剧

Or swapping theories about the latest rebirth-themed short dramas,

一会呢，在80年代当后妈

One moment, you were a 1980s stepmother,

一会呢，去AI世界作念特工

The next, an AI-era spy.

这些中国文化居品火起来

These Chinese cultural exports have captivated global audiences,

老外皆直呼上面

With foreigners declaring them "irresistible."

在刚刚开幕的第21届文博会上

At the recently opened 21st China (Shenzhen) International Cultural Industries Fair,

这种文化出海激越更是体现得长篇大论

Often dubbed a "Canton Fair for culture,"

文博会就像文化产业的 "广交会"

This global cultural wave surged even higher.

有上万的国外采购商与国外专科不雅众参会

With tens of thousands of overseas buyers and professionals attending the festivities,

对许多中国企业皆是一次向巨匠倾销我方的绝佳契机

Chinese companies were given a prime stage to showcase their offerings to a global audience.

这其中，广东企业正成为文化出海的 "头雁"

Among them, Guangdong's local enterprises are leading the charge.

文化产业是广东的撑持产业之一

As one of the province's pillar industries,

数据清晰

Its cultural sector

广东规上文化及关连产业企业升迁1万家

Boasts over 10,000 large-scale cultural enterprises,

占宇宙七分之一

Accounting for one-seventh of the national total,

抛弃2023年

And its cultural industry value-added

文化及关连产业增多值已连20年保持宇宙率先

Had topped the nation for 20 consecutive years by 2023.

在出海方面

Globally,

广东的文化居品和做事出口额占宇宙的近四成

Guangdong contributes nearly 40% of China's product and service exports,

隐秘巨匠160多个国度和地区

Reaching more than 160 countries.

变成了以数字出书、创意筹画、文化居品和确立制造为特质的文化出口样式

Its cultural trade is driven by digital publishing, creative design, and the manufacturing of cultural products and equipment,

其中，汇聚体裁、汇聚游戏、短视频、影视实质这“新四样”

With its "new quartet" of web novels, online games, short videos, and film/TV content

是广东文化出海的新引擎

Driving powerful growth.

以阐扬最为亮眼的游戏为例

Take the gaming sector, for example,

2024年广东游戏出海营收畛域达423.6亿元

Guangdong's overseas gaming revenue hit 42.36 billion yuan in 2024,

逆势增长9.9%

Achieving a year-on-year growth of 9.9% despite global headwinds.

其中升迁99%的营收收获于出动游戏

With mobile games supplying over 99% of earnings,

绝大部分皆来自日本、北好意思等发达国度商场

Primarily from Japan, North America, and other mature markets.

游戏之外

Beyond gaming,

广东短剧出海也相等亮眼

Guangdong's short dramas are also making international waves.

2023年，深圳枫叶互动在国外上线ReelShort短剧APP

In 2023, Shenzhen's Crazy Maple Studio took the world by storm

在巨匠一炮而红

With its ReelShort app,

2024年登上 “TIKTOK短剧承制做事商榜首” 的粤企光盒能源

While Guangzhou-based LightHubPower was crowned TikTok's top short drama producer in 2024.

不仅已推出多个热点短剧

This innovative company is blending Lingnan culture

还要深度交融佛山陶瓷、广州好意思食等岭南文化

(Foshan ceramics and Guangzhou cuisine) into its hit productions,

致使将打造粤港澳大湾区的短剧好莱坞

And is even planning a "Greater Bay Area Short Drama Hollywood."

在影视上

In the film sector,

一批粤产动画电影也出圈又出海

A batch of Guangdong-made animations have gone global.

喜羊羊、熊出没、猪猪侠三大广东国漫IP纷纷登陆国外各大主流平台

Three major Guangdong domestic IPs, Pleasant Goats, Boonie Bears, and GG Bond, have appeared on mainstream platforms overseas.

创下票房遗迹的《哪吒之魔童闹海》背后

The box office phenomenon Ne Zha 2,

也有约十家粤企的身影

Also involved over 10 Guangdong firms.

不啻于此

In addition,

广东文化出海还是从单一居品出海发展到产业链出海

Guangdong's export strategy is evolving from shipping single products

致使是生态出海

To exporting entire industrial chains and ecosystems.

比如电影《哪吒2》亡

When Ne Zha 2 became a hit,

东莞潮玩企业就立马赶工坐褥

Dongguan's toy factories raced

把IP热度休养为潮玩订单厚度

To convert the IP's popularity into substantial merchandise orders.

再如华强文化科技集团与伊朗共建“方特卡通动漫园”姿色

Similarly, Fantawild Culture & Tech Group partnered with Iran to build a "Fantawild Cartoon Theme Park,"

酷狗音乐面向印尼、越南等开启数字版权出海业务

While Kugou Music expanded its digital copyright licensing to Indonesia and Vietnam.

更多元、深远的出海神态进一步增多了广东文化产业的竞争力

These diverse methods of global engagement further fuel the competitiveness of the Guangdong cultural industry.

如今

Nowadays,

还有更多科技为文化出海插上翅膀

Technology is also a key catalyst for this expansion.

2019年至2023年

From 2019 to 2023,

广东文化科技的交融投资额增长了2倍

Guangdong's cultural-tech investments tripled,

文化制造研发东说念主员从业东说念主数占统统制造的比重达22%

With R&D staff in cultural manufacturing accounting for 22% of the total manufacturing R&D workforce in this area—

居宇宙首位

The highest nationwide.

AI、AR等时代已用在文化居品坐褥或分发运营上

AI, AR, and other related technologies are making significant contributions to content creation and distribution.

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